Privacy Policy

Last Updated: March 2026

Last Updated: March 2026 | Compliant with Google Advertising Policies & DPDP Act

1. Introduction & Platform Status

This Privacy Policy applies to this website ("Platform", "we", "us", or "our"). Please note that this website is an independent real estate information and enquiry platform and is not the official website of any developer, builder, project owner, or their authorised representative, unless explicitly stated otherwise.

We respect your privacy and are committed to protecting personal information collected through our website, contact forms, phone calls, and digital advertising campaigns. By using this website or submitting your contact details, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We collect information in two ways: directly provided by you, and automatically through web technologies:

• Personal Identification Information: When you submit an enquiry form, request a callback, book a site visit, or download a brochure, we may collect your name, mobile/telephone number, email address, city/location of residence, and communication preferences.
• Property Inquiry & Investment Preferences: Specific projects of interest, configuration preferences (retail shop, corporate office, food court unit, anchor store), estimated budget range, and timeline for investment or leasing.
• Technical & Log Information: Internet Protocol (IP) address, browser type and version, device model, operating system, internet service provider, time zone, referring/exit pages, date/time stamps, and on-site navigation paths.
• Cookies and Tracking Identifiers: Small data files stored on your device that help us analyze user sessions, measure advertising performance, and deliver personalized web experiences.

3. Google Advertising Services, Google Analytics & Cookies

In strict compliance with Google's Advertising Policies and requirements for third-party landing pages, we provide the following disclosures:

• Google Analytics: We use Google Analytics to understand how visitors interact with our website. Google Analytics uses first-party cookies to collect anonymous usage information (such as pages visited, duration of visit, and bounce rate). For details on how Google handles this data, please visit How Google uses information from sites or apps that use our services.
• Google Ads & Conversion Tracking: We utilize Google Ads conversion tracking and remarketing pixels. When you click an advertisement and land on this website, cookies may be placed on your browser to measure lead form submissions and evaluate advertising effectiveness.
• Remarketing / Retargeting: Third-party vendors, including Google, use cookies (such as Google advertising cookies and DoubleClick cookies) to serve ads based on someone's past visits to our website. This means you may see our real estate advertisements on third-party websites across the Google Display Network or Google Search.
• Opting Out of Personalized Google Ads: You can customize your Google ad preferences or opt out of personalized advertising by visiting the Google Ads Settings.
• Opting Out of Google Analytics: You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Industry Opt-Out Tools: You can also opt out of third-party interest-based advertising via the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).

4. How We Use Your Information

The information collected is used solely for legitimate business purposes:

• Processing your real estate queries, scheduling project site tours, and providing requested price lists, floor layouts, and payment terms.
• Connecting you with qualified property advisors, registered channel partners, or developer representatives authorized to assist with your specific property search.
• Communicating via phone calls, SMS, WhatsApp messages, and email updates regarding project launches, RERA registration updates, and construction status.
• Evaluating advertising performance, optimizing landing pages, and preventing fraudulent or abusive form submissions.
• Complying with statutory, regulatory, and legal obligations under applicable Indian laws.

5. Data Sharing & Disclosure Policy

As an independent real estate enquiry and marketing platform:

• Inquiry Fulfillment: When you express interest in a specific development (such as Vista Square, Vista Corner, Vista Avenue, Sapphire 90, etc.), your contact details are shared exclusively with authorized property sales consultants, registered channel partners, or the project developer's sales desk strictly to fulfill your request.
• Strict No-Sale Policy: We do not sell, rent, lease, or trade your personal contact information to third-party telemarketers, insurance companies, or unrelated list brokers.
• Legal Compliance: We may disclose information if required to do so by law, court order, or governmental authority, or in good faith to protect our rights, safety, or property.

6. Cookies & Browser Management

You can configure your browser to block cookies, notify you when a cookie is placed, or delete existing cookies. However, disabling cookies may impact your ability to experience certain interactive features on our website.

7. Data Security Safeguards

We implement standard technical and organizational security measures, including SSL (Secure Sockets Layer) encryption, firewall protection, and restricted internal access protocols, to protect your personal information from unauthorized access, alteration, or disclosure.

8. Your Privacy Rights & Opt-Out Mechanism

Under applicable data privacy regulations, you have the right to:

• Request access to or a copy of the personal information we hold about you.
• Request rectification or correction of inaccurate personal details.
• Request complete erasure or deletion of your information from our active databases.
• Opt out of communications: You can withdraw your consent to receive calls, SMS, WhatsApp, or email updates at any time by emailing us at enquiry@theassetree.com with the subject line "Unsubscribe / Opt-Out".

9. Children's Privacy

Our platform is intended strictly for individuals aged 18 and older. We do not knowingly collect or solicit personal information from minors. If we learn that we have collected information from a minor without parental consent, we will promptly delete it.

10. Grievance Officer & Contact Information

For questions, privacy grievances, or data deletion requests, please contact our designated Grievance Desk:
Attention: Privacy & Compliance Officer
Helpline: +91 93505 58585
Email: enquiry@theassetree.com
Communication Address: Vista House, Golf Course Extension Road, Sector 62, Gurugram, Haryana 122002, India
All legitimate grievances are reviewed and resolved within 30 days of receipt.